Gerry Cullen is a successful entrepreneur and award-winning author.

He founded two successful start-up companies, and sold two other companies. He helped take one company to Fortune 500 class success. His co-workers refer to him as the CEO who sells.

The Coldest Call, began when Gerry wondered why some talented and experienced sales people were unsuccessful at selling what appeared to be useful products. On the other hand, many average or inexperienced sales people exceeded quota and made excellent commission checks. He found that many companies build barriers to sales - even desirable products become too hard to sell or purchase.

The book has two audiences. Sales people who are interviewing for a job need to read the book to determine what their chances of success will be.

The second audience is for a CEO who has little or no sales experience and needs to know if his or her company are creating barriers to product sales.

Checklists are provided to rate the company for the barriers.

  "Gerry knows how to make products sell with less struggle. He thinks like a customer" Hal Levine, President, Global Web Services  

Awards:

Entrepreneur of the Year. 1998 KMPG Best technical start-up company

International Marketing Association , Best technical marketing campaign.

Networld/Interop, 1999, Best in show, networking product

An excellent speaker and trainer, Gerry is consistently rated among the very best speakers by the audiences he addresses.
 
Business articles :
"Why I Hate Interviewing for Sales Jobs" article for Business Magazine. July 2007. 1011 words.
"Toxic Cubicles - Where the Anti-Sales People Live" article for California Broker Magazine. August 2007. 1050 words.
"Required Reading: Selling What No One Wants to Buy " article for CRM Magazine. September 2007.
"How to Find a Better Sales Job" Nice mention in Colorado Business magazine.
"Six Things Business Can Do to Improve Sales" Articles for "Small Business News Magazine.
"Raising start-up money" Article in Forbes Magazine, "Cities of Angels."
"NetBotz: start-up comments" Life in a start-up.
"Press Release in The Open Press" Book press coverage.
"Sales Slow? Read this book" Radio interview with Gerry Cullen.
Other articles: 
"Misty's Pulley" Fourth place 2004 Austin Chronicle short story. 1800 words.
"Bunny Run" Short story - "The Contributor 2006"
"Burger Stroll " Short story - "The Contributor 2007 "
"No Coffee " Chapter One, new novel "Stinger"
"Amazing " Chapter Two, new novel "Stinger"
"Server Room Climate and Power Monitoring" Gerry's latest technical book - 2006. Click for free download.
 
 

 

 

 

Gerry's Work Experience:

IT WatchDogs, Inc. (President - current job)
Gerry founded ITW as a sales barrier-free company. Self-funded, ITW grew to millions of dollars in sales and is now the largest volume manufacturer of climate and access monitoring products
 
NetBotz Corporation (President)
Gerry founded NetBotz, the first web-accessed computer room climate and access monitor. The products quickly became the leader in data center monitoring. The company grew quickly and was acquired by American Power Conversion (APC).
 
Acuity Corp. (VP, Business Development)
A pioneer of automated support, Acuity created software for replacement of conventional telephone call centers using the Internet. Gerry was hired to sell the company. In six months, Acuity was purchased by Quintus Corp. $80 million of stock.
 
MyTech Corp. (VP, Marketing)
Commercial lighting controls and microprocessor occupancy sensors. Raised venture funding, moved company to profitability. Was acquired by Hubbell Electric Corporation.
 
Image Data Corp. (President)
The first to create a low-cost tele-radiology. doctors could easily send and receive x-rays over phone lines. Gerry was co-founder and President for the first two years. Acquired by Raytheon Corporation.
 
 
Datapoint Corp. (VP, Marketing)
A Fortune 500 company, Datapoint was a leading manufacturer of business minicomputers for over a decade. After 13 years, Gerry resigned to go ocean sailing for a year. He was VP of Sales for a while - the hardest job he ever had.

 

  
      Home |    *   |   **|   ***    
 

 

 

contact information

phone
512.257.1462

email
gerry@gerrycullen.com

 

    
"The Coldest Call" New sales book by Gerry Cullen