Learn why some good products don't sell:

"One of the best books I've ever read for evaluating sales jobs. The checklists are pure gold. They could make you millions of dollars over a career."

Donald Mitchell, Business Professor and Author

"A sales primer for CEO's. Humorous,too."

Matt Winkler, CEO, Asuragen, Inc.

"...how to gauge whether your boss is worth working for."

Lamont Wood, Business Writer.

"I gave copies to all my staff."

Stewart Feen, CEO, Plastic Bottle Corporation

"The sales stories are funny and on-target.

Jeff Turner, Marketing Director, Applied Networks

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